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To hit your KPIs, you must sell to THEIR KPIs.
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Our data cups runneth over, and yet we still seem to consistently come up short on the very thing that drives prospect to action. On this episode of YBT, Jake and Eric unravel an often-overlooked route in building a direct connection to the one thing your customers truly care about.
Bonus: Should ejection seats be a dealer installed accessory?
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