Apple's Vision Pro headset had a significant pre-order weekend, with estimates suggesting they may have sold up to 180,000 units. However, analyst Ming-Chi Kuo still views it as a niche product. The initial sales exceeded earlier production figures, but Kuo noted that shipping times remained unchanged after the first 48 hours, potentially indicating a quick drop in demand after initial pre-orders.

The Vision Pro's high price of $3,499 and the absence of mainstream apps like YouTube and Spotify for now may limit its appeal to the average consumer. Apple might introduce a cheaper model in the future. Even with the initial 80,000 units sold out, it still represents a tiny fraction (0.007 percent) of Apple's 1.2 billion active users.

To sustain demand, Apple is working on demo areas at its US flagship stores, hoping to attract more buyers. The global launch is rumored to be before this year's WWDC, likely in June.

Sources:

https://www.engadget.com/apple-might-have-sold-up-to-180000-vision-pro-headsets-over-pre-order-weekend-081727344.html

https://www.bloomberg.com/news/newsletters/2024-01-21/apple-vision-pro-lack-of-netflix-youtube-app-store-tensions-threaten-device-lrnjwjb3

https://www.theverge.com/2024/1/20/24044343/apple-vision-pro-safari-killer-app

https://www.uploadvr.com/apple-wont-let-developers-call-their-vision-pro-apps-ar-vr-or-mr/

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