Scaling Sales Teams for Hypergrowth Brands

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18d ago 29:19

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Ernesta, an accessible luxury direct-to-consumer rug brand launched in 2023 by a Peloton co-founder, is revolutionizing the home décor industry with quick-turnaround custom rugs measured down to the inch.

In this episode for Retail Rx, Ian Fredericks, CEO of Hilco Global Capital Solutions and the executive director of Hilco Global’s retail and consumer platform, chatted with Jennifer Parker, chief sales officer at Ernesta, about the brand’s innovative approach, commitment to customer experience and retail expansion plans.

Parker credited her diverse career background—from Bloomingdale’s to Peloton, where she worked with Peloton CEO and Ernesta founder John Foley—for shaping her leadership style and passion for customer-centric strategies. At Ernesta, her focus is on building a strong foundation for growth, fostering collaborative teams and embracing an omnichannel retail strategy.

The company’s unique value proposition includes rapid delivery (Ernesta custom rugs arrive in two to four weeks, an impressive timeline for any custom category). The podcast also highlighted Ernesta’s dedication to both consumers and trade professionals through services like virtual consultations, design renderings and seamless purchase experiences.

The brand’s hybrid model also allows customers to customize rugs and view real-time pricing online, then step into showrooms to touch and feel the rugs, receive personalized advice and procure samples to experience back in their home.

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