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Ep 137: Amazon Ads for Authors Made Simple - FAQs
Manage episode 501368316 series 3585473
Click Here to ask your book writing and publishing questions!
Amazon ads don’t have to be complicated (or eat up your entire marketing budget) to actually sell books. In this episode, I’m sharing my approach to making Amazon ads simple(r) without endless spreadsheets, confusing dashboards, or the kind of budget that makes you wonder if you should’ve stuck with free bookmarks.
Common Questions Tackled:
- Do I really need to spend $50–$100 a day like people recommend for Meta ads? Or can I start with $2–$3 and still see results?
- How do I actually know if my ads are working?
- Everyone says to use 300+ keywords. Do I actually need that many? (No, you don't.)
- Should I even bother with ads if my book listing isn’t fully optimized yet?
- How often am I supposed to tweak campaigns?
- What’s more important: impressions and clicks, or actual conversions (aka sales)?
- Can I determine the exact words people are typing into Amazon when they find my book?
If you’ve been curious about trying Amazon ads but feel completely overwhelmed by the process, head to publishaprofitablebook.com/amazonads and see how simple this process can actually be.
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Write the Damn Book Already is a weekly podcast featuring interviews with authors as well as updates and insights on writing craft and the publishing industry.
Available wherever podcasts are available:
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Email the show: elizabeth [at] elizabethlyons [dot] com
The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores.
To see all the ways we can work together to get your book written and published, visit publishaprofitablebook.com/work-with-elizabeth
Chapters
1. Podcast Introduction & Amazon Ads Overview (00:00:00)
2. Comparing Ad Platforms and Budgeting (00:09:09)
3. Understanding Amazon's Confusing Dashboard (00:17:29)
4. Types of Amazon Ad Campaigns (00:22:57)
5. Troubleshooting Clicks Without Sales (00:29:31)
6. Keyword Strategy and Final Thoughts (00:31:57)
151 episodes
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