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Astroten Founder Richard Shotton - why your A/B tests fail and how behavioral science can fix them

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Manage episode 514885615 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.

In this episode of World of DaaS, Richard and Auren discuss:

  • Why A/B testing often steers product wrong
  • Social proof and scarcity in marketing strategies
  • Cognitive biases affecting executive decision making
  • The illusion of effort in B2B contexts

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Richard Shotton on X at @rshotton.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

  continue reading

244 episodes

Artwork
iconShare
 
Manage episode 514885615 series 2973294
Content provided by Word of DaaS with Auren Hoffman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Word of DaaS with Auren Hoffman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Richard Shotton is the founder of Astroten and author of several bestselling books on marketing, including The Choice Factory, The Illusion of Choice, and most recently Hacking the Human Mind, co-authored with MichaelAaron Flicker. He specializes in applying behavioral science to marketing and has worked with brands like Google, Meta, BrewDog, and Barclays.

In this episode of World of DaaS, Richard and Auren discuss:

  • Why A/B testing often steers product wrong
  • Social proof and scarcity in marketing strategies
  • Cognitive biases affecting executive decision making
  • The illusion of effort in B2B contexts

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Richard Shotton on X at @rshotton.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

  continue reading

244 episodes

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