In this episode, Rhona is joined by Vanessa Raath, an expert talent sourcer. Vanessa challenges traditional email outreach methods and shares her approach to crafting email campaigns that resonate with candidates. She emphasizes the importance of personalization, doing research on candidates before reaching out, and thinking like a marketer. Vanessa also discusses the power of email metrics and how they can be used to refine and improve campaign performance.

💻 Check out Vanessa’s Courses: https://academy.vanessaraath.com/

📬 Newsletter: https://link.rhonapierce.com/YZEviw
🎁 FREE Storytelling for Recruiters Course: https://link.rhonapierce.com/41vKMC

//TIMESTAMPS:

00:00 INTRODUCTION

05:07 The Three Pillars of Talent Sourcing

09:43 Personalizing Email Outreach Beyond Job Descriptions

13:25 Using Authentic Content to Engage Candidates

17:14 Creative Ways to Stand Out in a Crowded Inbox

21:49 Common Mistakes in Email Outreach

23:06 Leveraging Data and Metrics to Improve Campaign Performance

26:46 Building Genuine Relationships with Potential Candidates

29:01 Advice for Recruiters Starting Email Campaigns

RECOMMENDED NEXT EPISODE
→ #12: The Unstoppable Power of a Recruiter's Brand, with Anna Morgan

****
🌟 CONNECT WITH VANESSA
💼 LinkedIn: https://www.linkedin.com/in/vanessaraath/

🌐 Website: https://www.vanessaraath.com/

📸 Instagram: https://www.instagram.com/van_raath/

📹 YouTube: https://www.youtube.com/@Van_Raath

🐦 Twitter: https://twitter.com/Van_Raath

🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce

💜 Leave a review on Apple Podcasts
https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498

🟢 Leave a rating on Spotify
https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr

Learn more about your ad choices. Visit megaphone.fm/adchoices