S1E37: The Innovation Tax: Why Doing Housing Differently is Hard but Worth It
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Annie Koo, COO of Catalyst, shares her unconventional journey from architecture school to housing innovator, driven by a pivotal moment when she chose to design a museum for homeless residents instead of following her assignment.
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After gaining confidence and learning "the language" of business through institutions like McKinsey and Columbia Business School, she discovered her calling in affordable housing finance and operations.
Now a COO at Catalyst, Annie leads market conversions that transform institutional multifamily properties into affordable housing using innovative capital structures, while exploring new models for renter wealth building.
She candidly discusses the "innovation tax" of doing something new in a traditional industry - the exciting but challenging reality of building systems from scratch without a playbook.
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