How One Mum Built a Start-up That Cuts Your Energy Bills in Half
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In this episode of the Work It Like a Mum podcast, we chat with Coralie Woodhead — renewable energy expert, mum of two, and co-founder of Vimma Energy. After 10 years in the solar industry, Coralie left her corporate career to launch a start-up while raising two young children.
She shares the highs and lows of building a business from scratch, managing co-founders, and creating a product that helps households save on energy costs — all while juggling family life.
What We Cover:
- Taking the leap from corporate to entrepreneurship
- Building a start-up with co-founders and defining roles clearly
- Launching a product in the clean energy space and making it accessible for everyday users
- Balancing motherhood and business ownership
- Overcoming challenges as a first-time founder
- Strategic decision-making, trialling products, and choosing the right technology
- The importance of support networks, mentorship, and finding the right business coach
Key Takeaways:
- Start-up life is messy but rewarding: flexibility can make a huge difference for working parents.
- Co-founder dynamics matter: leverage strengths and clearly define responsibilities.
- You don’t need to “look like” a founder: passion, focus, and determination drive results.
- Learning on the job is normal: don’t be afraid to make mistakes and iterate.
- Mentorship and support networks are game-changers: find someone who’s been there before.
- Innovation can be simple: making clean energy practical and accessible doesn’t have to be complicated.
Why Listen:
A must-listen for mum founders, aspiring entrepreneurs, and anyone juggling business and family. It’s packed with honest insights on building a business, managing co-founders, launching a practical product in the energy space, and creating the flexibility that makes life with kids possible — all without the usual glossy start-up narrative.
Show Links:
Connect with our host Elizabeth Willetts here
Connect with Coralie on LinkedIn here
Visit the Vimma Energy website here
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Chapters
1. Welcome And Sponsor Message; (00:00:00)
2. Meet Coralie And Vimmer’s Mission; (00:02:01)
3. Why Many Skip Solar Panels; (00:03:38)
4. Battery-First Model Explained; (00:05:05)
5. Solar Plus Battery Vs Battery Only; (00:08:24)
6. Off-Peak Tariffs And Daily Use; (00:12:02)
7. Hardware, Sizing, And Installation; (00:15:20)
8. Costs, Warranty, And Payback; (00:19:12)
9. Tariff Compatibility And Setup; (00:21:13)
10. Coralie’s Path Into Clean Energy; (00:21:59)
11. Founding Team And Roles; (00:24:01)
12. Funding Choices And Focus; (00:27:02)
13. Motherhood, Flexibility, And Work; (00:29:08)
14. Advice For First-Time Founders; (00:31:12)
15. Biggest Challenges And Support; (00:33:14)
179 episodes