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Marketing Metrics Lie on Building Your Empire with SophieZo
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The Numbers Game: When Your Marketing Metrics Tell Beautiful Lies
π Picture this: A healthcare practice gets their monthly marketing report and everything looks incredible. Website visits are up 40%, social media followers have grown by 300, email campaigns are hitting 35% open rates, and blog posts are generating tons of comments. Their marketing coordinator is excited, the practice manager is impressed, and everyone feels great about their marketing investment.
But here's the gut-punch reality β new patient appointments haven't increased in six months. Revenue from marketing-generated patients is essentially flat. They're busier than ever creating content and managing social media, but they're not seeing any actual business growth from all this impressive-looking activity.
In this eye-opening episode, we expose the dangerous trap of vanity metrics that look amazing but have zero connection to your bottom line. You'll discover why focusing on website traffic, social media engagement, and email open rates can actually mislead you into doubling down on strategies that aren't working. We'll explore how most marketing teams measure activity instead of results, creating a cycle where you celebrate busy work rather than business growth.
If you've been celebrating marketing metrics while wondering why your revenue isn't growing, this episode will completely change how you measure marketing success.
Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.
Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too!
Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".
Be sure to connect with us and come tell us your story!
WordofMomRadio.com - sharing the wisdom of women, in business and in life.
Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.
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π Picture this: A healthcare practice gets their monthly marketing report and everything looks incredible. Website visits are up 40%, social media followers have grown by 300, email campaigns are hitting 35% open rates, and blog posts are generating tons of comments. Their marketing coordinator is excited, the practice manager is impressed, and everyone feels great about their marketing investment.
But here's the gut-punch reality β new patient appointments haven't increased in six months. Revenue from marketing-generated patients is essentially flat. They're busier than ever creating content and managing social media, but they're not seeing any actual business growth from all this impressive-looking activity.
In this eye-opening episode, we expose the dangerous trap of vanity metrics that look amazing but have zero connection to your bottom line. You'll discover why focusing on website traffic, social media engagement, and email open rates can actually mislead you into doubling down on strategies that aren't working. We'll explore how most marketing teams measure activity instead of results, creating a cycle where you celebrate busy work rather than business growth.
If you've been celebrating marketing metrics while wondering why your revenue isn't growing, this episode will completely change how you measure marketing success.
Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.
Join us for Building Your Empire with SophieZo and connect with Sophie at FMDStrategicPartners.com, and follow on Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too!
Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking. We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".
Be sure to connect with us and come tell us your story!
WordofMomRadio.com - sharing the wisdom of women, in business and in life.
Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.
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