In this episode, sports science consultant Jo Clubb (Global Performance Insights) joins Carolyn Kent to discuss the real purpose of sports science — and why it's not just about collecting data. From elite football to the NFL and NHL, Jo shares stories and insights on performance, communication, athlete wellness, and the careful integration of tech.

This episode is packed with reflections and practical advice for students, coaches, physiotherapists, and high-performance practitioners. You'll learn:

• Why starting with questions — not gadgets — is key

• How to get real value from wellness data

• What good communication looks like in elite environments

• The evolving role of AI in sports science

🎧 Tune in now to rethink what effective sports science truly looks like.

Find Jo’s blog and content at: https://globalperformanceinsights.com
Support our podcast & mission: https://womensfootballhub.deco-apparel.com/

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