))
Proof of Value: Measuring What Matters Most
Manage episode 505610529 series 3387172
Content provided by SheSpeaks, Inc.. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SheSpeaks, Inc. or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Rikki Marler, Vice President of Client Development at Pēq, joins Women of Influence to share how she helps brands move beyond surface-level metrics to understand the true incremental impact of their campaigns. With a background in shopper marketing and lessons learned from early mentors, Rikki talks about why today’s marketers need real-time insights, how transparency has guided her career, and the importance of staying curious when navigating change.
Episode Highlights:
- The shift from proof of performance to proof of value in marketing.
- Why in-flight optimization is essential as budgets tighten.
- Lessons in transparency from early career mentorship under Walmart’s first COO.
- Staying curious and using an “advisory board” to navigate career twists.
- Influence as making people feel seen, heard, and empowered.
Links and Resources
Connect with Rikki Marler on LinkedIn
Want more from SheSpeaks?
* Sign up for our podcast newsletter HERE! *
- Connect with us on Instagram, FB & Twitter @shespeaksup
- Contact us at [email protected]
- WATCH our podcast on YouTube @SheSpeaksTV
Chapters
1. The Value of Thought Partnership (00:00:00)
2. Introducing Rikki Marler from Peak (00:00:25)
3. Evolution of Marketing Measurement (00:02:55)
4. Rikki's Career Journey and Inspiration (00:06:41)
5. Navigating Career Twists and Turns (00:10:07)
6. What Influence Truly Means (00:13:06)
222 episodes
Share
