What does it mean to be relevant in a fast-paced era of AI, and how can you stay in demand?

Have you done a search for a company recently and couldn't find it?

A simple search one day was the inspiration for this episode. I was looking for a new at-home workout and to my surprise, the company I have used for over 18 years was mysteriously missing from all search. This experience is an example of how quickly brands can disappear if they aren’t using AEO.

What about for your company, are you showing up in online searches?

Inspired, I decided to check HerCsuite® and used phrases like NEXT. Similar to BODi, we were not showing up in search like we use to. I did an experiment and We rebuilt our updated the entire website to be AEO focused. HerCsuite® now appears in the number two spot right under one of the largest women’s networks.

AI and AEO influence the way we with search, but staying in demand is also about how we show up and how we lead.

Five Secrets to Being In Demand and Staying Relevant Beyond AI

1. Create a Strong Personal Brand.
2. Build Trust.
3. Be a Curious Learner.
4. Build Your Network.
5. Be Visible.

As you listen today, it's important to remember that AI is a tool, but the 5 ways to be in demand are human actions only you can take.

This episode is releasing the day before Thanksgiving in the U.S. and I am grateful to all of you listening both here and in the 40 countries around the world.

SPECIAL INVITATION to JOIN HERCSUITE®

If you’re ready for your next board role, business growth, or portfolio career and drive the AI conversation, I would love to welcome you in HerCsuite®. Now until Cyber Monday there are special member savings.

Keep shining your light bright. The world needs you.

Connect with Natalie Benamou

Natalie Benamou is Founder of HerCsuite®, women's leadership network and portfolio career company. She also serves as President and CEO of HER HEALTHX, a nonprofit bridging the care communication gap and improving health outcomes for women.

🔗 Follow Natalie Benamou on LinkedIn

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This Podcast is bought to you by NEXT2LEAD AI

HerCsuite® where women build what's NEXT. Be in demand-> Boards, Business, Portfolio Careers and AI Innovation. Explore curated programs, stay relevant and be prepared for what's NEXT. Learn more at HerCsuite.com.

Resources mentioned in this episode:

Coco Sellman – A Force For Good https://www.aforceforgoodco.com

Brenda Meller – LinkedIn Strategy (Episode 241)

https://hercsuite.com/why-now-is-the-best-time-to-engage-on-linkedin-with-brenda-meller/

Michelle Pecak – MyVibe Human Design https://www.myvibehumandesign.com/

Bobbie Carlton – Innovation Women https://innovationwomen.com/

Anastasia Lipske – Access Speakers https://accessspeakers.biz/

Jen Pestikas and Natalie Benamou Interview

Roz Usheroff – Breaking Barriers Podcast Interview

Mark Hunter and Meridith Elliott Powell Sales Logic Podcast

BODi https://www.bodi.com/