What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history.

In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of preserving both physical and digital family memories. She also opens up about leadership lessons, the impact of her personal history on her business vision, and navigating bias in the ad world. Haleh also addresses issues of gender and age discrimination in the advertising industry, the evolving workplace culture regarding parental leave, and her redefined view of success.

Tune in to learn:

• How to embrace big career pivots with courage and clarity
• Why storytelling and memory are powerful tools for legacy and connection
• What leadership looks like when you trade agency life with building your own company

If you’ve ever felt the pull to reinvent yourself or wondered how to trust the next step, this conversation is packed with wisdom, honesty, and inspiration.
Links and Recs

Connect with Haleh on LinkedIn

Learn more about Picturli
Follow Picturli on Facebook, Instagram, YouTube

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
You can contact the show at [email protected]
or go to the website.
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