The Personal Brand Shift You Need to Make This Year

Woman of Influence

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In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack why building a personal brand is more essential than ever in 2025, and I share my step-by-step framework for how to get seen, get known, and get paid—without burning out or chasing the algorithm.

We talk about the real meaning of a personal brand, why clarity and credibility matter more than more followers, and how to own your authority through strategic, story-driven content. I also open up about my own journey—what happened behind the scenes after hitting 7 figures, how I rebuilt with more alignment, and why power content and momentum messaging are now at the heart of everything I teach. If you’re ready to stop playing small, stop performing, and start leading with real resonance, this episode will meet you exactly where you are.

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KEY POINTS:

02:42 Summer Show Flip Episode

04:54 Defining a Personal Brand

08:19 Messaging vs. Content

10:29 Owning Your Authority

21:39 Business Tools and Automation

26:06 Building a Business with Contractors

26:53 The Importance of Automation and Human Touch

28:04 Mastering Social Media Messaging

29:38 Momentum Messaging Framework

34:39 Special Messaging Offer

36:35 TikTok Whirlwind and Diversification

41:29 Looking Forward to 2025

44:57 Ideal Clients and Audience

47:20 Biggest Business Secret

49:31 Conclusion and Newsletter Invitation

QUOTABLES:

“ Their challenge is that they keep thinking that more followers or just more content creation or this or that is gonna help them get there. But it's really that messaging and really making sure that you are standing out for being known for something specific.” - Julie Solomon

“ I feel like so many times, and even for myself, as founders, like we're really good at building our businesses, but messaging and copywriting, that messaging might not be our area of expertise. It's like we know what we wanna get across and we know what our purpose is, but how do we actually get the right words to be able to actually message what that is?”- Stephanie Cartin

GUEST RESOURCES:

You can listen to more of Stephanie on The Entreprenista Podcast

Listen to Stephanie’s Episode of The Influencer Podcast

RESOURCES:

[JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training!

[HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

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