🎢✨ How AI Is Transforming Theme Parks – With Mafrene Lisboa of Universal Destinations & Experiences
In this episode, host Filiz Bahmanpour—a veteran of NBCUniversal, Universal Theme Parks, and the Emmy-winning SNL crew—sits down with Mafrene Lisboa, Vice President of Enterprise Data and AI at Universal Destinations & Experiences, to explore how artificial intelligence is reshaping the guest experience at theme parks.
From personalized ride recommendations to holographic characters and facial-recognition fast-passes, Mafrene shares how AI is turning everyday visits into immersive, tailor-made adventures.
🎡 What You’ll Learn:
How AI powers ride optimization, wait-time forecasting, and weather-aware suggestions
The role of generative AI in designing guest journeys that feel one-of-a-kind
Behind-the-scenes of Universal’s AI Center of Excellence—balancing privacy, governance, and rapid experimentation
Real-world applications of AI in pricing, personalization, and performance
Ethical frameworks that keep innovation responsible and guest-centric
💡 Whether you're a theme-park enthusiast, a data-driven leader, or just curious about the future of AI, this episode offers:
Fresh insights
Actionable takeaways
A glimpse into a world where every ride knows your name

📲 Listen, Share & Subscribe If this episode sparked an idea, share it with your network using #SeizingAI.
Don’t forget to subscribe for more conversations at the intersection of technology, creativity, and experience design.
#WiTHPodcast, #SeizingTheAIMoment, #ai , #themepark, #personalization, #privacy, #AICouncil,#artificialintelligence, #generativeAI, #facialrecognition, #technology, #technologynews #holograms, #dataanonymization, #datasecurity, #llms, #largelanguagemodels, #promptengineering, #AIethics, #guestexperience , #ridecapacity #optimization, #crowdmanagement , #staffscheduling, #foodprepAI, #AIdrivenrecommendations, #hyperpersonalization, #observability, #AIgovernance, #AIasteammate, #aiinentertainment

© 2024 Women in Technology Hollywood Foundation, Inc. a 501(c)3 non-profit corporation.
Learn more at www.WiTHollywood.org