Bonus: Designing for Trust in Urban Systems with Ryan Powell of Waymo
Manage episode 495864285 series 3522699
In this episode from ID's Shapeshift conference, Ryan Powell shares how Waymo uses design to tackle one of the world's most pressing challenges: the 1.35 million annual traffic fatalities and 50 million injuries from vehicle crashes.
Key Topics
- The challenge of building trust between passengers and autonomous vehicles in the absence of human drivers
- The evolution from Phoenix's suburban environment to San Francisco's dense urban challenges, requiring "legible motion" and LED signals to communicate with pedestrians and other road users
- Working with cities as stakeholders to integrate autonomous vehicles into existing transportation systems, including first-and-last-mile solutions for public transit
- Growing evidence that autonomous vehicles are making roads safer, particularly for vulnerable road users like pedestrians and cyclists
- The importance of maintaining human-centered design principles when developing AI applications, focusing on human needs rather than technological capabilities
Additional Resources
ID’s Shapeshift Summit: Shaping Our Future with AI
Institute of Design at Illinois Tech
Discover programs and resources on design and systems thinking.
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28 episodes