In this episode the discussion centers on the transformative potential of financial leadership, particularly in the context of amplifying women's contributions to the business landscape.

We are privileged to host Priya Chanduraj a visionary finance executive and the President and CEO of Finteam1, who is redefining financial services for small and medium-sized enterprises.

Throughout our conversation, we explore the evolving role of women in finance, the significance of financial clarity for entrepreneurs, and the necessity for tailored financial solutions that align with individual business objectives.

Join us as we delve into the insights that can illuminate the path to prosperity for women-led enterprises.

Takeaways:

• Priya's mission to empower 100,000 small and medium-sized businesses illustrates the potential for financial transformation.
• The episode emphasizes the importance of financial clarity and strategic insight for entrepreneurs to thrive in competitive markets.
• Understanding the distinction between financial roles is crucial for effective business management and growth.
• Embracing innovative financial strategies can unlock unprecedented opportunities for women-led enterprises in today's market.
• The narrative highlights that financial responsibility is integral to entrepreneurship, shaping the path towards success and growth.

1. What’s the difference between bookkeeping, controlling, and real CFO strategy?

2.Why do so many women founders resist looking at their numbers?

3.How can financial modeling actually reduce emotional decision-making?

4.What’s the first step to financial clarity, even if you’re behind?

5.Why is the future of finance both human and female?

Favorite Quotes:

“If you don’t know where you are financially, it’s like driving with no map—and no brakes.” - Priya

“Finance isn’t just about numbers. It’s how founders tell their story with power.” - Priya

Closing Thoughts:

At the heart of every business is a story—and your financials are the clearest way to tell it.

Coco and Priya challenge founders to rethink finance not as restriction, but as strategy, visibility, and empowerment. Whether you’re growing fast or stuck in neutral, financial clarity is your leadership edge.

Offers & Contact Information:

Personal LinkedIn: https://www.linkedin.com/in/priya-chanduraj-aa86753/

Business LinkedIn: https://www.linkedin.com/company/finteam-one/posts/?feedView=all

Website: https://www.finteam.one/

Follow the #WisdomOfWomen show for more inspiring stories and insights from trailblazing women founders, investors, and experts in growth and prosperity.

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Coco Sellman, the host of #WisdomOfWomen, believes business is a force for good, especially with visionary women at the helm. With over 25 years of entrepreneurial experience, she has launched five companies and guided over 500 startups. As Founder & CEO of A Force for Good, Coco supports purpose-driven women founders in unlocking exponential growth and prosperity. Her recent venture, Allumé Home Care, reached eight-figure revenues and seven-figure profits in just four years before a successful exit in 2024. A venture investor and board director, Coco’s upcoming book, *A Force for Good*, reveals a roadmap for women to lead high-impact, high-growth companies.

Learn more about A Force for Good:

Website: https://aforceforgood.biz/

Are Your GROWING or PLATEAUING? https://aforceforgood.biz/quiz/

1-Day Growth Plan: https://aforceforgood.biz/free-plan/

FFG Tool of the Week: https://aforceforgood.biz/weekly-tool/

The Book: https://aforceforgood.biz/book/

Growth Accelerator: https://aforceforgood.biz/accelerator/