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#46 The 10 Call Rule: How 1 Hour a Week Transforms Fundraising
Manage episode 472160522 series 3553345
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The 10 Call Rule: How 1 Hour a Week Transforms Fundraising
- Zig Ziglar's principle: "You don't have to be great to start, but you have to start to be great"
- Persistence matters more than perfection in fundraising
- Problems with delaying fundraising until election years:
- Skills get rusty
- Missed opportunities to build a war chest
The 10 Call Rule:
- Block one hour each week specifically for fundraising
- Commit to making 10 phone calls during that hour
Implementation Strategy:
- Start with previous donors
- Update them on legislative session
- Make a specific ask
- Pause and wait for response
- Process donation immediately or follow up
Benefits of Consistency:
- Hundreds of calls completed over the year
- Steady building of campaign funds
- Stronger donor relationships
- No last-minute fundraising scramble
Action Step:
- Block one hour next week for making 10 calls
- Set as recurring event
- Try for 10 consecutive weeks
- Protect this dedicated time
For more fundraising strategies and tips, refer to the accompanying one-page PDF.
Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com
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