• The Feel, Felt, Found technique is a classic sales approach for connecting with people
• It involves three steps:
  1. Feel: Acknowledge someone's concern
  2. Felt: Explain that you and others have felt the same
  3. Found: Share how to solve or fix the issue
• Example on rising crime:
  • Feel: Understand their concern about safety
  • Felt: Many families share the same frustration
  • Found: Propose solutions like locking up repeat offenders and enforcing all laws
• Example on inflation:
  • Feel: Acknowledge rising costs of groceries and bills
  • Felt: Empathize with voters' struggles
  • Found: Propose state-level solutions like expanding energy production
• Benefits of the technique:
  • Shows empathy
  • Provides social proof
  • Reframes conversation from concerns to solutions
• The technique can be used even when you don't have a direct solution to show understanding and agreement

For more tips on using the Feel, Felt, Found technique in your campaign, please take a look at the one-page PDF included here.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.