In this episode of The Wine Marketing Podcast, I’m joined by Jason Haas, Partner and General Manager of Tablas Creek Vineyard in Paso Robles, California.

Under Jason’s leadership, Tablas Creek has become a model for innovation in the wine industry—from their long-running blog and Instagram Live series, to the launch of a premium boxed wine and earning the country’s first Regenerative Organic Certification. But at the heart of it all is something deceptively simple: a strong company culture and a clear long-term vision.

We talk about how marketing is built on trust and storytelling, how to balance short-term business needs with long-term brand goals, and why it’s worth showing up consistently, even if it doesn’t always go viral.

This is a must-listen conversation for any winery that wants to think more strategically, communicate more authentically, and build a community that lasts.

About Our Guest: Jason Haas of Tablas Creek

Jason Haas is a partner and the general manager at Tablas Creek Vineyard, a pioneering winery in Paso Robles focused on Rhône varieties and sustainable practices. Under his leadership, Tablas Creek has become known for their transparent communication, innovative marketing, and environmental leadership. Jason is also a widely respected voice on platforms like LinkedIn and Threads, where he advocates for authenticity, community, and progress in the wine industry.

Website: https://www.tablascreek.comInstagram: @tablascreek