Ep 118

What if the biggest barrier to wine sustainability isn’t the farming, but the bottle itself?

In part 2 of my conversation with Daniel Rodriguez, CEO of Currently Wine Co., we dive deep into how wine packaging, labeling, and consumer education all play a role in shaping a more sustainable and inclusive wine industry.

We explore Currently’s decision to use aluminum bottles instead of glass, not just for aesthetic appeal, but to drastically reduce the wine’s carbon footprint. Daniel breaks down why weight and distance matter in emissions, and how switching from glass to aluminum can cut the carbon footprint in half.

You’ll learn why Currently is proudly certified vegan and how they’re promoting transparency around additives, sugar content and winemaking practices. Daniel also explains why they include calorie and sugar information on their bottles, even though it’s not required, to help consumers feel more informed and empowered.

We also dig into the consumer psychology behind wine packaging and labeling, including how words like “dry” are often misunderstood. Daniel explains how they approach wine education without snobbery and how their Sauvignon Blanc was intentionally crafted to be crisp, clean, and grapefruit-free; think more Sancerre than California. Plus, you’ll hear why aluminum bottles are more approachable than cans and how they make the wine more portable and shareable.

So, if you are ready to dive into how Currently balances sustainability, quality and approachability all while creating a wine that’s meant to be enjoyed anywhere, from boats to beach to your backyard, then this episode is for you!

Thank you to Wine.com for sponsoring this episode. Go to Wine.com/corkfizz and use code CORKFIZZ for FREE shipping on your order over $150. (Limit one per customer.)

As a listener of this podcast, go to https://currentlywine.com/ and you will receive a 20% discount with promo code CorkandFizz20 - discount valid through 9/23/2025. Up to 3 purchases per customer.

Connect with Daniel

LinkedIn - https://www.linkedin.com/in/drodriguez4/

Episode Highlights:

• How aluminum bottles cut carbon emissions in half
• Why Currently is certified vegan and what that really means
• Where Currently gets thei

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