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The Business of Wine: Luxury Marketing, Tariffs, and the Future of the Industry featuring Peter Yeung

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Manage episode 472469613 series 2973613
Content provided by Wine Access. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wine Access or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Why do some wines cost hundreds or even thousands of dollars? How do global events impact your favorite bottle? Join us for a fascinating conversation with Peter Young, former McKinsey consultant and author of “Luxury Wine Marketing.” Peter’s an insider with experience at blue-chip wineries like Realm and Kosta Browne, and he sheds light on how wineries use everything from psychological triggers to the power of storytelling to drive consumers to pay top dollar. Beyond the marketing magic, we’ll tackle pressing industry issues like the potential impact of tariffs on European wines and the evolving landscape of wine consumption—all while drinking one of our most unique wine club wines yet!

📺 Watch this episode in full on YouTube

🍷 Wine Featured On This Episode:

2022 Anima Negra Quibia Mallorca

Connect With Peter

Join the Unfiltered Podcast Wine Club

  • 4 bottles per shipment hand selected by Amanda
  • Delivered every 2 months (1 wine/episode) / 6x per year
  • $120 + tax
  • Shipping Included
  • Cancel anytime
  • 10% off all Wine Access purchases

Follow us on social!

IG: @wineaccessunfiltered

Twitter: @wineaccesspod

Host: Amanda McCrossin

Shop all the wines at Wine Access

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

94 episodes

Artwork
iconShare
 
Manage episode 472469613 series 2973613
Content provided by Wine Access. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wine Access or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Why do some wines cost hundreds or even thousands of dollars? How do global events impact your favorite bottle? Join us for a fascinating conversation with Peter Young, former McKinsey consultant and author of “Luxury Wine Marketing.” Peter’s an insider with experience at blue-chip wineries like Realm and Kosta Browne, and he sheds light on how wineries use everything from psychological triggers to the power of storytelling to drive consumers to pay top dollar. Beyond the marketing magic, we’ll tackle pressing industry issues like the potential impact of tariffs on European wines and the evolving landscape of wine consumption—all while drinking one of our most unique wine club wines yet!

📺 Watch this episode in full on YouTube

🍷 Wine Featured On This Episode:

2022 Anima Negra Quibia Mallorca

Connect With Peter

Join the Unfiltered Podcast Wine Club

  • 4 bottles per shipment hand selected by Amanda
  • Delivered every 2 months (1 wine/episode) / 6x per year
  • $120 + tax
  • Shipping Included
  • Cancel anytime
  • 10% off all Wine Access purchases

Follow us on social!

IG: @wineaccessunfiltered

Twitter: @wineaccesspod

Host: Amanda McCrossin

Shop all the wines at Wine Access

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

94 episodes

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