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Automation in Advertising with David Mitchell

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Manage episode 329462110 series 2876740
Content provided by Jerry Cuomo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerry Cuomo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Automation in the Advertising Industry is the topic of this episode where Jerry is joined by David Mitchell, the CTO at VMLY&R - A global brand and customer experience agency.

They discuss how modern AI and automation technology has been the tool of choice of today’s leading advertising agencies. David shares a cool and inspiring example of something he calls the Laugh Tracker with Tennessee Tourism.

A key word that you will hear repeated during the episode is context. Once established, understanding the context in which the user is visiting your web site, gives you an opportunity to delight the users with Authentic, and Personalized ad campaign.

The ad agency world makes its mark on creativity. And as you will hear David has an abundance of creativity that accompanies his engaging personality.

Connect with Jerry on LinkedIn here. And Jerry’s Digital Twin (DJ) here.

Here is a link to David’s Journey Driven Development Book on Github.

Buy Paperback Book with discount code, mentioned in this episode here.

Buy a signed copy of Paperback Book here.

  continue reading

74 episodes

Artwork
iconShare
 
Manage episode 329462110 series 2876740
Content provided by Jerry Cuomo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jerry Cuomo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Automation in the Advertising Industry is the topic of this episode where Jerry is joined by David Mitchell, the CTO at VMLY&R - A global brand and customer experience agency.

They discuss how modern AI and automation technology has been the tool of choice of today’s leading advertising agencies. David shares a cool and inspiring example of something he calls the Laugh Tracker with Tennessee Tourism.

A key word that you will hear repeated during the episode is context. Once established, understanding the context in which the user is visiting your web site, gives you an opportunity to delight the users with Authentic, and Personalized ad campaign.

The ad agency world makes its mark on creativity. And as you will hear David has an abundance of creativity that accompanies his engaging personality.

Connect with Jerry on LinkedIn here. And Jerry’s Digital Twin (DJ) here.

Here is a link to David’s Journey Driven Development Book on Github.

Buy Paperback Book with discount code, mentioned in this episode here.

Buy a signed copy of Paperback Book here.

  continue reading

74 episodes

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