In this episode of Why Your Business Is Invisible Online, the team experiments with something different — not just talking about conversational AI, but using it live.

Kelly introduces Notebook LLM, Google’s conversational AI tool designed to synthesize content, summarize complex ideas, and — most impressively — respond to prompts in real time. But rather than run a demo, the team feeds in past episodes (including expert interviews with Robert Mitchell and Seamus Smith) and lets the tool generate a podcast about the podcast.

The result? A conversation with an AI that not only keeps up, but also drives the dialogue.

Conversational AI isn’t a future concept — it’s functional now.
Notebook LLM doesn’t just regurgitate. It listens, organizes, and actually responds. That’s a game-changer for businesses that rely on content-heavy communication.

SEO is no longer about links — it’s about answers.
AI-first search experiences like SGE are changing the game. To show up, your content needs to go beyond keywords and deliver context-rich, differentiated value.

“Information gain” is the new competitive edge.
As Seamus Smith explains, if your content says the same thing as everyone else’s, it gets ignored. Notebook LLM amplifies the value of unique insight and original thinking.

AI can now be part of your strategy team.
From building study guides to briefing docs to interactive customer training, the use cases for conversational AI stretch far beyond chatbots or gimmicks. The team explores how real businesses can use it for onboarding, sales, internal knowledge, and more.

“We fed it our podcast — and it gave us a podcast back.” – Kelly
“It was so responsive, I felt like I was talking to a colleague.” – Jim
“Conversational AI isn't just talking — it’s listening.” – John
“AI doesn’t hallucinate because it’s lazy. It hallucinates when it can’t find you.” – Seamus Smith (quoted by the AI)
“There are two kinds of businesses: those using AI, and those that will be closed.” – Robert Mitchell

• Train it, don’t test it. The most value comes when you curate the source material. That’s how Notebook LLM becomes not just smart, but aligned with your voice and objectives.

• Use it as a force multiplier. Whether it's summarizing sales meetings, generating internal training, or turning transcripts into content libraries, this tool scales strategy.

• AI is the new UI. Search is now the interface, first. If your content isn’t structured for easy answers, it won’t surface in AI-powered results.

• Robert Mitchell – Chief AI Officer at WSI

• Seamus Smith – Lead AI Strategist at WSI

• Notebook LLM by Google