Why Not: Lead Like People Matter is a leadership podcast for people who are tired of performative culture work and ready to build systems where people actually matter. Hosted by creative leadership expert Ryan Sailstad, creator of the Caird Method, with co-hosts Rory Sylvia, a systems strategist who focuses on how teams work together and created the RIDE Framework, and Nicole Eisdorfer, a behavioral researcher and HR philosopher who brings sharp insight to the messiest parts of workplace culture. Together, they dig into how to lead, how to thrive, and how to fix what’s broken in the way we work—without the buzzwords and without the bullshit. Season One covers seven leadership mantras that challenge the way work usually works—starting with: You Don’t Need the Shark.