In this episode of Why My Business Works, Megan sits down with interior designer and creative director Susann Eva Goerg to explore what happens when art leads the room not as decoration, but as a driver of meaning, emotion, and quality of life.

Susann shares how a single piece of art in her own bedroom became the catalyst for reshaping her design philosophy and, eventually, her business. With a background in advertising and creative direction, she brings a storyteller’s lens to interior design, creating homes where art and space speak to one another, and where clients feel more grounded, inspired, and at home in their own lives.

The path to discovering your “secret sauce,” the courage to niche down, and why creative business is ultimately about capacity, boundaries, and belief. An invitation to see art, design, and business as deeply human and your space as an active part of daily life and work.

If you’ve ever felt that your home could support you more creatively, emotionally, or energetically, this episode will open a new way of seeing.

In this episode, we cover:

• The moment Susann realized art could shape how she shows up in her life

• Why art should never be an afterthought in interior design

• How her background in advertising influences her design process

• What it really takes to niche down in a creative business

• Why running a design firm is “89% business and 11% design.”

• How art-forward spaces impact clients’ daily habits and wellbeing

• The role of storytelling, memory, and aspiration in choosing art

• Why marketing is one of the hardest and most creative parts of entrepreneurship

• How designers can reclaim the value of their work in an undervalued industry

Links

Susann Eva Goerg
Instagram
LinkedIn

About Susann Eva Goerg

Susann Eva Goerg is an interior designer and creative director based in New York, working on residential projects across New York, New Jersey, and beyond. With a background in advertising and brand storytelling, she brings an art-forward approach to interior design, creating spaces where art and environment elevate one another. Her work challenges the idea of art as decoration, positioning it instead as a powerful force for connection, reflection, and quality of life.

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Music in this episode:

Sweet Honey (Instrumental) by Scarlet Parke

Castle (Instrumental) by Sam Ryder

New SBs (Instrumental) by Toonorth

Music licensed by Audiio