Personal branding is a complex topic. One that if you get it, you get it. But if you don’t, it can seem self-indulgent, unimportant, and trendy. Today I’m challenging the common misconceptions about personal branding and how this view has gained traction. If you’ve ever wanted to step more into the spotlight but were hesitant for fear of coming across as fake or having to spend all day posting content, this solo episode is for you. A few highlights include:

+ The reason personal branding is your career insurance policy

+ Disentangling your reputation from your brand

+ Why monetizing who you are can be problematic

+ What it looks like to be authentic rather than dogmatic

+ The role of social media for people who are allergic to self promotion

+ Why the future demands transparency and connection

+ How to embrace the idea of a portfolio career

For more on this topic and to be the first to hear about launch dates for my upcoming book and The Bench, our community for women, visit KimWensel.com.