Have you ever looked “successful” on the outside, but felt stuck inside?
What if the story you’re afraid to tell is the one that could set you (and your business) free?

Today’s guest is Tracy Irwin, a bestselling author, business mentor, and the founder of an award-winning accounting practice in the UK, which she now leads from the Spanish mountainside.

With a lot of openness and honesty, Tracy talks about what it really means to design your business around the life you want, not the other way around.

In this conversation, Tracy shares how a personal turning point led her to walk away from what looked like a “perfect” life, with two suitcases and a strong desire for something more. She tells us about her experience of writing her book, struggling with imposter syndrome, and how finally publishing it in 2023 transformed her business, her confidence, and her visibility.

Of course we also go into storytelling, and how it has become a powerful tool for Tracy, whether she’s coaching clients, sending emails, or speaking on stages. Tracy reminds us that sharing our mistakes, not just our wins, is what truly connects us.

If you've ever wondered whether your story is worth telling, this episode is for you. Tracy shows us that it's not about being loud or having a dramatic backstory. It's about being real. Don’t miss this encouraging conversation.

Links/resources for this episode:

Tracy’s links:
- Website: www.tracyirwin.co.uk
- Resources: https://tracyirwin.co.uk/links/
- Linkedin: https://www.linkedin.com/in/tracyalaineirwin/
- Facebook: https://www.facebook.com/tracyirwintfa/
- Instagram: https://www.instagram.com/tracyalaineirwin

My links:
- Website: https://www.rememancera.com/
- Instagram: https://www.instagram.com/rememancera/
- LinkedIn: https://www.linkedin.com/in/reme-mancera-postigo/
- Youtube: https://www.youtube.com/@rememancera

Ready to gain clarity and confidence in storytelling? Let's explore your 10 Story Connectors:
https://www.rememancera.com/story-connectors/

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CREDITS

Host: Reme Mancera

Guest: Tracy Irwin

Podcast Manager: Rianne Sonneveld

Music: Funny Upbeat Pop Funk, by LightBeats

Contact information: https://www.rememancera.com/podcast/

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👄 Who Cares About My Story?

- Conversations on Personal Brand Story

Interviews with amazing guests about how sharing their stories has impacted their businesses. We cover the benefits and the behind-the-scenes challenges you face in deciding what to share, without oversharing or pretending to be someone else.

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https://www.rememancera.com/podcast/