Rose Johnson returns with our host Amanda Lopez to tackle a major pain point in fundraising: nonprofit fundraising strategies that actually work. Building on Episode 19’s discussion of 2024 giving trends, Rose and Amanda dive deep into why so many organizations chase the wrong donors, tell weak stories, and drop the ball on follow-up. Bottom line: Smart data strategies can transform your fundraising game.

Learn why targeting the wrong donors is costing your organization time and money. Take away the 3 critical fundraising mistakes that kill donor relationships. Understand how to audit your donor database and why it matters more than you think. Take notes on the key metrics that actually predict fundraising success. Plus, learn how to leverage your board, volunteers and other brand champions as assets for meaningful donor relationships.

W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one conversation at a time.

Subscribe wherever you listen to podcasts! We release new episodes on the 1st and 15th of every month.

Learn more about TCG and explore other client stories at www.transformconsultinggroup.com.

References:

• Episode 19: Charitable Giving Trends from 2024 https://www.transformconsultinggroup.com/podcast/episode-19-charitable-giving-trends-from-2024/
• Episode 20: Tell Impactful Stories in an Ethical Way https://www.transformconsultinggroup.com/podcast/episode-20-tell-impactful-stories-in-an-ethical-way/
• Online Toolkit: https://www.transformconsultinggroup.com/education/online-toolkit-for-early-childhood-donors/
• Board Development: https://www.transformconsultinggroup.com/board-development/10-ways-to-include-board-members-in-fundraising/
• Fundraising Strategies - Increase Funds: https://www.transformconsultinggroup.com/fundraising-strategies/4-free-ways-increase-fundraising/
• Fundraising Strategies - Board Involvement: https://www.transformconsultinggroup.com/fundraising-strategies/how-to-get-your-board-involved-in-fundraising/

[LINK] Watch this episode on YouTube!

Follow TCG on Facebook and LinkedIn.

This episode features Amanda Lopez and Rose Johnson! Connect with them on LinkedIn for more insights!

Amanda and Rose are drinking ElementAL Wine’s pinot grigio in this episode!