In this episode of Where Better Cattle Begin, host Randy Clements sits down with Pat Kruse, Sales Manager at Big Iron Livestock, to talk about how the cattle marketing landscape is changing. Pat shares insights into today’s market trends, what buyers are looking for, and how online platforms like Big Iron are opening new doors for ranchers. He also breaks down the do’s and don’ts of selling cattle online, how to prepare cattle for a successful sale, and what producers can do to build trust with buyers. Whether you’re marketing feeder calves, bred cows, or seedstock, this episode will give you practical advice to help maximize your cattle sales in a fast-changing industry.