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"Magic Words Author Jonah Berger, Ph.D. on His Latest Book About Persuading Through the Power of Words

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Manage episode 356865184 series 2472119
Content provided by Mark Bayer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Bayer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This werek's episode features best-selling author, Wharton Business School professor, and world-reknown business advisor Jonah Berger, Ph.D.

We discuss Prof. Berger's latest book, Magic Words: What to Say to Get Your Way and specific topics in the book such as:

- How the focus of Dr. Berger's latest book, Magic Words, (to be releaseed Tuesday, March 7, 2023) relates to his most recent book, The Catalyst

- Why and how asking for advice actually can have a positive impact on how the asker is viewed by the advice-giver

- Effective strategies for asking better questions

- Why it’s not enough to just listen - we need to signal to the person speaking that we are actually paying attention in ways that don’t seem forced or formulaic

- The persuasive benefits of using concrete, specific language, and also when it’s better to be abstract

- Storytelling and guidance on how to develop and deliver a high-impact story

Resources mentioned in the episode - other books by Jonah Berger, Ph.D.

Magic Words: What to Say to Get Your Way

The Catalyst: How to Change Anyone's Mind

Contagious: Why Things Catch On

Invisible Influence: The Hidden Forces That Shape Human Behavior

  continue reading

243 episodes

Artwork
iconShare
 
Manage episode 356865184 series 2472119
Content provided by Mark Bayer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Bayer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This werek's episode features best-selling author, Wharton Business School professor, and world-reknown business advisor Jonah Berger, Ph.D.

We discuss Prof. Berger's latest book, Magic Words: What to Say to Get Your Way and specific topics in the book such as:

- How the focus of Dr. Berger's latest book, Magic Words, (to be releaseed Tuesday, March 7, 2023) relates to his most recent book, The Catalyst

- Why and how asking for advice actually can have a positive impact on how the asker is viewed by the advice-giver

- Effective strategies for asking better questions

- Why it’s not enough to just listen - we need to signal to the person speaking that we are actually paying attention in ways that don’t seem forced or formulaic

- The persuasive benefits of using concrete, specific language, and also when it’s better to be abstract

- Storytelling and guidance on how to develop and deliver a high-impact story

Resources mentioned in the episode - other books by Jonah Berger, Ph.D.

Magic Words: What to Say to Get Your Way

The Catalyst: How to Change Anyone's Mind

Contagious: Why Things Catch On

Invisible Influence: The Hidden Forces That Shape Human Behavior

  continue reading

243 episodes

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