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The truth about ‘no comment,’ managing expectations and cost-effective PR

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Manage episode 474610868 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.

Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.

There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

96 episodes

Artwork
iconShare
 
Manage episode 474610868 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this special episode David Yelland and Simon Lewis answer PR questions sent in by When It Hits the Fan listeners. First off, they are just two little words but they carry a lot of meaning... why 'no comment' can be both a good and bad thing to say - and what you might be able to say as an alternative.

Also, they have some great tips for how to deal with a boss who's demanding national coverage despite having nothing newsworthy to report.

There's advice for small charities on how to get your message out there in a very crowded marketplace. And David and Simon reveal the character traits they believe are vital for being a great PR pro.

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

96 episodes

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