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'Humanity Deserves Better'

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Manage episode 486857694 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.

This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?

Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.

And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

104 episodes

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'Humanity Deserves Better'

When It Hits the Fan

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Manage episode 486857694 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.

This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?

Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.

And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

104 episodes

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