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3. The Media is Not Your Friend

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Manage episode 498579345 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It's not quite two tribes going to war but it can feel like that.

In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you want to tell but a journalist might have another idea entirely.

David and Simon examine the mistakes that even the top CEOs make when talking to reporters. And they explain the conflicting nature of the two worlds and how to navigate between them.

Top tip: Even if you've known a journalist for years - don't assume they're going to be on your side when things hit the fan.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

112 episodes

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3. The Media is Not Your Friend

When It Hits the Fan

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Manage episode 498579345 series 3515922
Content provided by BBC and BBC Radio 4. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BBC and BBC Radio 4 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

It's not quite two tribes going to war but it can feel like that.

In this episode, David Yelland and Simon Lewis look at the complicated relationship between PR and the media. You know what story you want to tell but a journalist might have another idea entirely.

David and Simon examine the mistakes that even the top CEOs make when talking to reporters. And they explain the conflicting nature of the two worlds and how to navigate between them.

Top tip: Even if you've known a journalist for years - don't assume they're going to be on your side when things hit the fan.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

  continue reading

112 episodes

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