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Imagine having a delete button for the internet. That's exactly what Loti offers—a groundbreaking service that literally downloads the entire web and runs sophisticated face and voice recognition across billions of pieces of content to find and remove unwanted digital traces.
Luke Arrigoni, Loti's founder, shares how the service evolved from combating non-consensual intimate imagery into a comprehensive digital protection platform now backed by major entertainment agencies and venture capital. What sets Loti apart is their extraordinary technical approach—they can identify as little as 15% of a face or voice, making them uniquely effective at finding content that's deliberately hidden or manipulated. The company processes takedown requests within 24 hours, dramatically faster than traditional DMCA requests that can take weeks.
Corporate executives have become major users of the platform as deepfake threats proliferate. Scammers create convincing impersonations of C-suite leaders to sell fake access to companies or release fraudulent financial information. Meanwhile, celebrities and public figures use Loti in surprisingly strategic ways. Rather than removing everything, most clients establish specific rules about what should remain online versus what should be taken down, understanding that their digital presence forms an important part of their public identity.
The conversation explores fascinating ethical dimensions of digital protection. Loti operates as a "strategy engine, not a morality engine," allowing clients to set their own boundaries. While they support child protection organizations and partner with major social platforms to streamline takedowns, they deliberately avoid providing "surveillance as a service" to law enforcement, recognizing the complex ethical questions such arrangements would raise.
Ready to protect your digital self? Visit Loti's website to explore their services, including a free option providing five takedowns monthly for individual users who need protection without the hefty price tag.

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