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Ever wondered what happens when artificial intelligence becomes more than just a feature but the very essence of your business? Eric Vaughan CEO of IgniteTech, Khoros, and GFI Software, has moved beyond the familiar "AI-first" terminology to something more profound – what he calls "AI DNA." His organization has transformed to the point where 75% of employees integrate AI into their daily work, regardless of their role.
The conversation reveals fascinating insights into IgniteTech's recent acquisition of Khoros, bringing community forum environments and social media management solutions under their umbrella. Rather than replacing humans, Eric emphasizes their focus on augmentation – making people more productive through intelligent AI integration. This philosophy extends to their hiring practices, where every employee carries the title "AI Innovation Specialist" in their respective field, and candidates are evaluated based on their AI tool familiarity and application expertise.
Vaughan delivers a sobering warning for businesses hesitant about AI adoption, describing it as an "existential threat" that could eliminate laggards within a year or two. "If you think you're behind and feel anxious about it, great. If you don't feel that anxiety, you're really in trouble," he cautions. The responsibility falls on CEOs to lead this transformation rather than delegate it. Meanwhile, IgniteTech continues developing groundbreaking solutions like MyPersonas, which creates AI clones with human backup capabilities, and the newly revealed Evoke AI designed to revolutionize website management with the bold promise to "fire your web guy" by allowing anyone to make website changes through simple conversational commands.
Want to see how enterprise-grade AI differs from the flashy startups flooding the market? Curious about why AI agents need to keep humans central to decision-making? Watch our full interview with Eric and discover how established software companies are bringing decades of enterprise experience to the AI revolution. Don't forget to check out Tech Impact TV on Bloomberg and Fox Business for more transformative technology insights.

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