In this episode of What’s the Startup?!, Kevin Klepeis shares how small businesses can use a video-first marketing strategy to make a big impact without big-agency budgets.

After years in corporate marketing, Kevin founded Kentucky Fried Creative in Paducah, KY, to help local small and mid-sized businesses create smart, affordable marketing that works. He explains what a true video-first approach looks like, how to get the most out of one day of filming, and why listening to your customers should drive your creative decisions.

You’ll learn:

• How to structure a video-first marketing strategy for long-term results
• Simple ways to repurpose video content across multiple platforms
• How AI tools can help you brainstorm and plan video ideas faster
• Why local creative talent can rival big agencies—and deliver with more heart

Whether you’re ready to shoot your first video or looking to refine your overall marketing strategy, this conversation offers practical, actionable advice to help you connect with your audience and grow your business.

Connect with Kevin Klepeis:

Website: kycreative.com

Email: [email protected]

Listen to more episodes of What’s the Startup?!:

https://sprocketwky.com/podcasts

Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
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Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.