Think cold outreach has to be awkward or spammy? It doesn’t. In this video, Josiah Wright of Optrivo—startup founder, sales pro, and SprocketWKY mentor—breaks down how to approach outreach with confidence, clarity, and zero cringe.

Want more? Josiah has a few free workshops in the SprocketWKY platform, and you can even book a mentor call with him. Just head to sprocketwky.com and make a free account to get started.

🎙️ This episode is brought to you by Kentucky Fried Creative—authentic marketing for the Common Wealth, from right here in the Commonwealth. Based in Paducah, they specialize in helping small businesses grow with smart strategy, standout content, and results-driven digital marketing. Whether you need a full campaign, a fresh website, or just someone to help you figure out what to do next, Kentucky Fried Creative fills the gap between “I don’t know where to start” and real business growth. Learn more at kyfriedcreative.com .

Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
Ready to check out the space? Book a tour with Tiffany, our Community Coordinator!

Got a business idea? Apply for a mentorship session with one of our experienced mentors!

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Let’s turn your ideas into reality—together!
Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.