Marrakesh Magic: Why Authenticity is Your Secret Marketing Weapon

Ever felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners.

Victoria uses her Marrakesh adventures as a metaphor for the difference between bland, overly curated marketing and real, relatable, experience-driven connection. Customers, she says, don’t want the perfect version of you... they want the raw, imperfect, real you. That’s who they trust, remember, and ultimately buy from.

Key Takeaways:

• Authenticity Wins: People connect with the real, unpolished version of you, not a perfectly curated brand persona. Be unapologetically yourself... quirks, humour, honesty, and all.
• Experiences Fast-Track Trust: Creating memorable experiences (like events, webinars, bootcamps, or even raw behind-the-scenes videos) can accelerate the “know, like, trust” factor with customers, collapsing multiple touchpoints into one powerful moment.
• Make Your Own Stage: Don’t wait for permission or an invitation to showcase your expertise - create your own platforms and experiences where people can see the real you in action.
• It’s Okay to Be Marmite: Not everyone will like you, and that’s a good thing. Standing out - even if it’s a bit polarising - is better than being forgettable.

Action Steps:

1. Audit your marketing: Where are you hiding behind a polished facade? What can you do to be more authentic and true to yourself in your content?
2. Design a “15-minute experience” this week: Go live on social, host a mini-webinar, or share a raw video - anything that lets ideal customers meet the real you and get value.
3. Plan a bigger experience: Consider running a longer event, webinar, or challenge that creates meaningful interaction, showcases your expertise, and accelerates trust.
4. Remember, you don’t need anyone’s permission - just start. Build experiences that reflect who you are, and invite your customers in.

Want to start building meaningful experiences in your marketing? Grab Victoria’s free experiential marketing template at allstarmarketingclub.com/resources and turn authenticity into your competitive edge.

Don’t miss this episode... it’s packed with practical tips and inspiration for expert-led business owners who are ready to ditch the script and let their true selves (and brands) shine.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery