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If you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you!

In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best.

Today, however? It’s a different game. And your customers expect a lot more.

In this episode, you’ll discover:

• What’s changed in buyer behaviour, and why “waiting and hoping” is no longer an option
• Why speedy response times, personalised messaging and real-time proof are now the basics
• How snackable content and human-led brand storytelling win attention in a noisy digital world
• The truth about AI in marketing, and why “brains before and after bots” is non-negotiable
• The one question every business owner should ask: Are you adapting to changing expectations… or stuck in 1990s marketing?

If you’re still sending blanket emails, using stock photos or relying on luck... it’s time to modernise and make your marketing match how we really buy now.

Tune in to find out what’s changed, what matters most, and how to stay one step ahead in the fast-moving digital world.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery