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This week on Whatcha Makin', Alex Duffey and Alex Adams welcome content master Jeff from Johnny Builds to dive deep into short form content! They break down the science behind viral success, discuss the importance of shot planning for efficiency, and debate the future of platforms like Instagram and YouTube. Jeff shares his strategy for helping makers grow their audience, emphasizing the need for consistent posting and engaging storylines.

Hear what the hosts are making, including CNC-cut Yahtzee boxes and Christmas ornaments, and Alex Adams's whimsical spatulas and unique wood-bent charcuterie boards. They also spotlight incredible maker projects from the community, like a magnet-floating CNC whale, hyper-realistic marquetry moths, and a woodturner who uses his creations to make ice cream! Plus, they have a lot of fun with the F*ck, Marry, Kill segment and the ongoing "Snake Saga."

Tune in for invaluable tips on lighting, editing, avoiding burnout, and maximizing your reach in the digital maker space!

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