A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
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Return of the Mack
Manage episode 507903386 series 2122534
Content provided by FreightWaves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FreightWaves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode of What the Truck?! delivers a packed lineup of industry insights and big-name guests. After a quick sponsor spotlight on Verizon Business, Harris dives into the headlines—covering FMCSA’s English proficiency testing concerns, the latest State of Freight report, President Trump’s approval of an $85B Union Pacific–Norfolk Southern merger, and shipping disruptions on the Mississippi River.
The first guest, Scott Cornell, VP of Transportation at Travelers and a veteran cargo theft expert, breaks down the surge in cargo theft, particularly a 96% spike in metal thefts driven by copper demand. He explains thieves’ methods, from straight theft at truck stops to sophisticated double-brokering scams, and shares prevention and recovery strategies for brokers and carriers.
Later, David Galbraith, VP of Global Brand and Marketing at Mack Trucks, joins to discuss brand legacy, driver engagement, and marketing innovation. With decades of experience across automotive and tech, Galbraith explains how Mack is blending its heritage of toughness with forward-looking sophistication and comfort—highlighted by initiatives like the Mack Hotel campaign and the “Driven by Heroes” platform celebrating truck drivers as essential workers.
Subscribe to the WTT newsletter
#WHATTHETRUCK #FreightNews #supplychain
Learn more about your ad choices. Visit megaphone.fm/adchoices
899 episodes
Share
Manage episode 507903386 series 2122534
Content provided by FreightWaves. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FreightWaves or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This episode of What the Truck?! delivers a packed lineup of industry insights and big-name guests. After a quick sponsor spotlight on Verizon Business, Harris dives into the headlines—covering FMCSA’s English proficiency testing concerns, the latest State of Freight report, President Trump’s approval of an $85B Union Pacific–Norfolk Southern merger, and shipping disruptions on the Mississippi River.
The first guest, Scott Cornell, VP of Transportation at Travelers and a veteran cargo theft expert, breaks down the surge in cargo theft, particularly a 96% spike in metal thefts driven by copper demand. He explains thieves’ methods, from straight theft at truck stops to sophisticated double-brokering scams, and shares prevention and recovery strategies for brokers and carriers.
Later, David Galbraith, VP of Global Brand and Marketing at Mack Trucks, joins to discuss brand legacy, driver engagement, and marketing innovation. With decades of experience across automotive and tech, Galbraith explains how Mack is blending its heritage of toughness with forward-looking sophistication and comfort—highlighted by initiatives like the Mack Hotel campaign and the “Driven by Heroes” platform celebrating truck drivers as essential workers.
Subscribe to the WTT newsletter
#WHATTHETRUCK #FreightNews #supplychain
Learn more about your ad choices. Visit megaphone.fm/adchoices
899 episodes
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Similar to WHAT THE TRUCK?!?
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell and the rotating cast of The Hustle. Plus, expert insight on business strategies including marketing, scaling, sales, and overall entrepreneurship.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Listen to the flagship daily evening newscast on your schedule. The CBS Evening News offers all the latest breaking national and world news and insight into all the stories that impact your world. Original reporting, now when you want it. Watch CBS Evening News weeknights at 6:30PM ET on CBS or stream it on Paramount+.
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