Building a purpose-driven business isn’t easy. But when you start developing new technology that tackles a specific, pressing problem with a focus on the customers who most acutely need your solution, a wealth of support systems will open up to help your product take flight.
To share their journey through Canada’s innovation ecosystem, we welcome onto the podcast Climative CEO Winston Morton.
Climative is a clean tech company using AI-assisted digital energy assessments and blockchain to accelerate the decarbonization of the built environment. They create low-carbon plans for every building, which can be securely shared and updated by homeowners and those who support them to make better, faster decisions to reduce the carbon footprint of the built environment.
Winston started as Climative’s CTO before taking on the CEO mantle almost 2 years back, but his experience and expertise in the tech space is extensive. He’s an active member of the Futurpreneur and Volta communities, for instance, serving as a mentor for founders out of Halifax and beyond, while helping steer the tech trajectory of many innovative businesses over the past two decades.
It’s an impressive track record, and we pick Winston’s brain on what it takes to build a successful cleantech business in 2024 and what’s on deck as Climative grows!

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.