In Conversation with Angad Soin - How doing less drove global growth for Xero

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4d ago 16:04

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Today, we have Angad Soin, the Managing Director for Australia & New Zealand and Global Chief Strategy Officer at Xero.

Xero is the cloud-based accounting software that started in New Zealand, listed in Australia and now had 4.4 million subscribers globally in over 180 countries.

Angad joined Xero back in 2021, he was elevated to lead Xero’s global strategy function in 2023 and late last year, he took on the added responsibility of leading Xero in Australia and New Zealand - Xero’s biggest region.

In this conversation, we explored a whole range of fascinating topics including:

How success often comes from doing the things counter to the obvious
To scale globally, Xero needed to do less in a few places really well
How the “Rule of 40” has evolved into the “Rule of X” because the market rewards growth more than it rewards pure cash flow

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