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In this episode of What One Thing?, Smart Meeting's VP, JT Long sits down with Justine Sterling Converse and April Zorsky, co-founders of Brigade Events, a woman-led agency redefining what it means to thrive in the events industry. From producing gatherings for presidents, first ladies and world leaders to orchestrating ultra-exclusive experiences for Fortune 500 executives, celebrities and athletes, Brigade has built its reputation on creativity, precision, and white-glove service.

But beyond the glamour, Justine and April share how they’ve built a culture that puts people first—introducing flexible schedules, maternity leave policies, and a supportive environment where women don’t have to choose between ambition and family. Their story covers resilience during the pandemic, the power of teamwork, and the lessons they’ve carried from their White House and Bush Center years into building their own firm.

Their one thing: Motherhood is a strength, not a limitation. They prove you can run extraordinary events on the world stage and be fully present as parents.