In this episode, we’re joined by Edwina Dunn OBE, one of the most influential leaders in data and a pioneer of transformational change.

Edwina helped revolutionise the world of retail and consumer goods when her company Dunnhumby developed Tesco Clubcard and global loyalty programmes that reshaped how brands understand and serve customers.

Today, she is the Founder and Chair of The Female Lead, an educational foundation celebrating the achievements and diversity of women shaping our world. With a social community of nearly 9 million, they use data to uncover the real challenges women face and work with businesses and governments to drive practical change inside workplaces and across society.

She’s also Director of Tandem Agency, a creative agency that helps brands connect with the most powerful consumer force on the planet: women. Through storytelling, talent partnerships and influence, they’re turning cultural energy into measurable impact.

In this conversation, we explore:

➡️ What true loyalty means and how data can make business more human

➡️ The journey from disruptive startup to global impact

➡️ Why representation and equality matter for everyone

➡️ What it really takes to stay ahead as a leader today

A fascinating conversation with a genuinely transformational figure in business and social change.