We kick off the new season of What It's Taken, with Sue Atkins - internationally recognised parenting expert, bestselling author, broadcaster and leading voice in modern family life.

A familiar face on ITV’s This Morning, Good Morning Britain, Jeremy Vine on 5 and BBC Radio, Sue has spent her career empowering parents to raise happy, confident and resilient children, without judgement or pressure. She has worked with Fortune 500 companies, celebrities and global brands, including fronting Disney’s ‘Gift of Play’ and ‘Time to Shine’ campaigns.

Her bestselling books - Parenting Made Easy, Raising Happy Children for Dummies and Navigating the Digital Jungle - are packed with practical tools that help families thrive in a rapidly changing world. Through journals, roadmaps, podcasts and downloads, Sue’s impact reaches millions across the globe.

✨ Whether you’re a parent, educator or simply passionate about child development, this episode offers wisdom for us all.

Tune in to explore:

• Why connection should always come before correction
• How to build children’s confidence and self-esteem from day one
• Parenting in the digital age
• What it means to Pause to Ponder what really matters growing up