🎙️ In this episode of What It’s Taken, we’re joined by Tom Munday – entrepreneur, storyteller, and one of the founders of LUX Rewards, a tech start-up in the payment-linked rewards space.

Tom helped scale LUX from £0 to over £600k MRR, playing a pivotal role in its growth and ultimate acquisition. Known for outmanoeuvring larger sales teams with creativity, persistence, and genuine human connection, Tom brings a refreshing take on how to stand out in a noisy, tech-driven world.

Now, he’s passionate about showing businesses how to thrive in the age of AI by leaning into authenticity, personality, and the power of human relationships. Never far from a camera, whiteboard, or quirky prop, Tom’s energy is as engaging as his insights.

✨Whether you’re in start-ups, sales, or simply curious about how creativity can drive real impact, this is one not to miss.

Tune in to discover:

• How to scale a start-up against the odds
• Why creativity and persistence beat size and scale
• What it really takes to build authentic connections in the age of AI