SELF TRUST, SUCCESS, AND THE TRUTH ABOUT VISIBILITY

Let’s get uncomfortable for a minute: are you actually clear on what YOU want in your business, or are you chasing someone else’s version of success (and sacrificing your own self-trust in the process)? That’s the messy, very real question Laura dives into in today’s free-flowing, no-holds-barred episode.

You may not love what Laura has to say, especially if you’ve ever found yourself tempted by hyped-up promises of overnight results, seven-figure launches, or “the one investment that’ll finally get you visible.” But if you’re ready to ditch the noise and rewrite the rules on your own terms, you’ll find plenty to chew on.

THE MYTHS WE BUY INTO

Laura gets honest about her own journey, including the story of a bikini fitness competition that she pursued not out of genuine desire but because she’d seen someone else’s “success.” The result? Huge sacrifices, misalignment, and a wake-up call: what looks good on someone else may not be meant for you.

And it’s not just fitness, this applies to everything in business and PR. How often have you seen a peer’s wins and decided “I want that,” without pausing to ask if you’re actually willing (or even meant) to do the work it takes to get it? It’s time to break the pattern.

✨ SELF TRUST: THE SECRET INGREDIENT

Every shiny marketing course, every “fail-proof” launch method, every client case study is meaningless if you’re not in alignment with what you actually want and if you don’t deeply trust yourself. As Laura says, “You can show up and do all the work and follow every step, but if it isn’t what you truly want, if it’s out of alignment, it won’t work for you.”

Self-trust is the foundation of business success, PR, and powerful visibility. It’s about connecting with your true desires, making decisions from that place (not FOMO), and sticking to your guns even when trolls or naysayers come out of the woodwork.

STOP CHASING DOPAMINE, START BUILDING INTEGRITY

Inspired by a post from guest alum Katie Bloomfield, Laura unpacks why so many people will drop £50 for a fleeting takeaway but balk at investing in game-changing growth. The reality? Chasing the quick win means you stay stuck in the same place. True growth and true credibility require congruence between your words, your actions, and your investments.

TRUTH BOMB: YOUR PERSONAL STORY ISN’T ALWAYS RELEVANT

Worried you don’t have a dramatic personal story to share with the press? Laura sets the record straight. For high-impact PR, your expertise and results matter more than the tale of your darkest night. No client ever chose her because of her story; they chose her for transformation. The obsession with vulnerability as a marketing gimmick? Overrated.

IT’S OK TO WANT DIFFERENT THINGS (AND SAY NO TO THE HYPE)

If you don’t want to do a 10-hour livestream to chase millions or pay-to-play for every stage, you don’t have to. If your goal isn’t to be global, that’s ok—own what you want, build your PR and visibility strategy around it, and show up accordingly. No “shoulds.” Just YOU.

YOUR VISIBILITY & SUCCESS CHECKLIST:

• ✨ Are you in full integrity with what you say you want in your business?
• ✨ Are you prepared to do what it takes—and do you actually WANT to?
• ✨ Are you showing up where your premium buyers truly are, or hiding in the same old circles?
• ✨ Is your self-trust unshakeable—even on hard days, or when you get pushback?
• ✨ Are you leveraging your PR and media wins strategically, or letting them gather dust?

YOUR FEEDBACK
Loved the episode? Disagree with Laura? Want to see a topic covered? Slide into the DMs @prwithperkes and let us know what landed with you.