I’m Laura Perkes, your host, and on today’s show I’m bringing you into a conversation with not just an industry expert, but one of my closest friends and business besties. Meet Jo Soley: business coach, business numerologist, and the creator of Bizology.

This is not your cookie-cutter business advice. If you’ve bought into the “one-size-fits-all visibility” hype, stay with me – because Jo is about to show you how to work smarter, not harder, and finally give yourself permission to do business your way, numbers and all.

THE NUMBERS DON’T LIE
Let’s get real: So many “visibility” gurus try to sell you the idea that just being seen is the only goal – but Jo Soley would argue that it’s who you are when you show up, and how you show up, that really matters. Numerology, she explains, is more than a personality quiz or a motivational meme – it’s a deep, ancient system that reveals your unique energetic blueprint for business and life.
LET’S BREAK IT DOWN
Instead of pushing yourself to fit someone else’s mould, Bizology helps you:
Understand your strengths and triggers, so you can stop trying to be a “number two” if you’re actually a “one.”
Figure out (with radical honesty) why certain years just feel impossible when others are all about flow, opportunity, or deep change.
Align your visibility strategy – whether that’s launching a podcast, pitching yourself for press, or writing that book – with the numbers that drive you.
It’s about strategy, not just “being everywhere.”
SO, WHAT CAN YOU DO ABOUT IT?
Curious about your numbers? Here’s Jo’s advice for getting started:
Discover your Life Path number (it’s easier than you think – and no, you don’t need to “believe in magic” to see the results).
Stop copying boring business plans. Instead, think of this as a treasure map to your own version of success.
Permission granted: Feel confident being who you actually are, not who some social media “expert” tells you to be.
Jo (and I!) get specific on visibility tactics for every number – whether structure and routine light you up, or you need freedom and flexibility to keep your creative spark alive.
BE STRATEGIC WITH YOUR TIMING
Did you know there are better and easier years for launching, writing books, or making big moves? Jo explains:
Why the nine-year cycle matters more than yet another planner or productivity hack.
When to be experimental, and when to go all in.
How being out of alignment with your numbers explains business burnout or “strategy hopping.”
PURPOSE + POTENTIAL = POTENCY
If you want to harness your unique energy to raise your profile, build credibility, and create authentic impact, numerology gives you a no-BS roadmap. Jo isn’t just about theory – she’s lived this, and so have I (case in point: launching my business, rebranding, and even the timing of my own wedding…all when my numbers said, “Go!”).
NEXT STEPS:
Ready to dip a toe in?
Grab Jo’s book Bizology 101 for a deeper dive into your numbers and personal year cycles.
Explore the free masterclasses, downloads and resources at http://josoley.com (head to the “Start Here” page).
For the committed: Schedule a discovery call or grab the Bizology Cosmic Planner (yes, I use it – and it is game changing).
FINAL THOUGHTS
Visibility, credibility, being fully booked…none of it happens in a vacuum. It’s about knowing why you’re doing what you’re doing, when to leap, and how to do it in flow with your own talents and energy.
You don’t have to force yourself into someone else’s strategy. Your numbers are the permission slip you’ve been waiting for – and Jo Soley will show you how.
You’ve been listening to the What Is Public Relations? podcast with me, Laura Perkes, and special guest Jo Soley.
Connect with Jo at http://josoley.com or on social.